Senior Media Buyer – Meta Ads
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Job Description
Senior Media Buyer managing Meta Ads in a remote role focusing on lead-generation campaigns. Collaborating with creative and operational teams to optimize high-volume advertising strategies.
Responsibilities:
- Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns
- Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency
- Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets
- Conduct daily performance monitoring and make rapid, data-driven adjustments
- Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale
- Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate
- Identify performance risks early and implement corrective actions
- Lead testing roadmaps to systematically improve results
- Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers
- Translate performance data into clear creative guidance for designers and video editors
- Manage creative rotation and fatigue prevention strategies at scale
- Own daily, weekly, and monthly performance reporting
- Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership
- Provide testing recaps, scaling recommendations, and strategic performance updates
- Stay current on Meta algorithm changes, ad policy updates, and performance marketing best practices
- Monitor competitor activity using Meta Ad Library and apply learnings to campaign strategy
- Continuously refine systems and workflows to improve speed, efficiency, and scalability
Requirements:
- 3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments
- Proven experience scaling campaigns while maintaining efficiency and lead quality
- Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting
- Strong analytical skills with the ability to interpret complex data and act decisively
- High proficiency in Google Sheets or Excel for performance analysis and reporting
- Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity
- Strong strategic thinking around hooks, offers, angles, and messaging
- Self-directed, accountable, and comfortable owning performance outcomes
- Experience working remotely and managing priorities independently
Benefits:
- 6 paid time-off (PTO) days per year
- Opportunity to work closely with leadership in a high-growth, performance-driven organization
- Long-term growth and stability in a senior, high-impact marketing role
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