Senior Product Designer
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Job Description
Senior Product Designer at Loft enhancing B2B lead management and implementing design decisions based on data-driven insights. Collaborating with cross-functional teams to deliver effective solutions.
Responsibilities:
- Translate the value proposition into product experience (information architecture, UI, and content), ensuring clarity, consistency, and trust across the funnel
- Design and evolve the B2B lead management experience: capture, qualification, context enrichment, and routing to self-service or sales outreach, ensuring continuity and improved conversion
- Run continuous cycles of prototyping and validation to inform design decisions with evidence (rapid tests, user testing, and experiments)
- Partner with Product and Engineering to ensure feasibility, implementation quality, and continuous evolution of solutions
- Define and monitor, together with Data and stakeholders, the main experience and funnel performance metrics, using learnings to prioritize improvements
- Ensure consistency between external communications and product experience, reducing expectation gaps and friction across the journey
- Structure and support the handover to the commercial/sales team when needed, ensuring a coherent and efficient approach
- Use and evolve Design System patterns and documentation best practices, facilitating alignment, handoffs, and scale across teams
- Ability to collaborate with Marketing and Sales to maintain consistency between messaging, experience, and handovers when required (EXAMPLE: Ensure effective management of brokers/agents;)(EXAMPLE: Track and analyze team metrics;)(EXAMPLE: Develop action plans to boost results)
Requirements:
- Experience as a Product Designer working closely with Product Managers and Engineering, leading end-to-end deliveries (from problem to implementation)
- Experience in Growth/high-cadence routines, managing multiple fronts with a focus on performance and experimentation
- Ability to design and evolve flows and journeys with a focus on clarity and conversion (lead capture/qualification, routing, and continuity of experience)
- Strong foundation in information architecture and UI (hierarchy, states, responsiveness), with attention to consistency and scalability
- Rapid, outcome-driven prototyping (adjusting fidelity to the goal) for alignment and validation with stakeholders
- Hands-on experience with validation/experimentation (user testing and/or A/B tests) and the ability to turn learnings into iterations
- Familiarity with funnel metrics and using data to prioritize and assess impact (events, drop-offs, activation, conversion)
- Clear communication and documentation skills to ensure efficient handoffs and implementation quality with Engineering
- Minimum of 5 years of experience working as a Product Designer on digital products
Benefits:
- Caju - More flexibility to use your benefits (Meal, Grocery, Mobility, Health, Home Office, Culture, and Education)
- Health Insurance - SulAmérica
- Dental Insurance - SulAmérica
- Life Insurance - Prudential
- WellHub - Access to gyms across Brazil
- Wellz - Mental health platform
- Flexible Vacation - Take your vacation whenever you choose
- Day Off
- Parental Leave - available for parents
- Guapeco - Discounted pet health plan
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