Senior Product Manager – Reputation Management
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Job Description
Senior Product Manager leading HighLevel’s AI-powered reputation management platform. Driving review growth, automation, analytics, and customer outcomes for agencies and SMBs.
Responsibilities:
- Define the vision, strategy, north-star metrics, and 12–18 month roadmap for Reputation Management
- Drive prioritization, investment decisions, and business outcomes
- Drive review acquisition through automated campaigns, multi-channel requests, personalization, experimentation, and conversion optimization
- Build AI-driven review reply experiences with personalized responses, brand voice customization, sentiment awareness, and bulk actions
- Create automation-first workflows for review requests, sentiment-based routing, escalations, notifications, and proactive engagement
- Improve review monitoring, aggregation, moderation, collaboration, and multi-location management
- Deliver reputation reporting, sentiment analysis, AI-generated insights, benchmarking, and recommendations
- Lead customer interviews, workflow audits, usability testing, competitive analysis, and market research
- Own PRDs, requirements, prioritization, release planning, stakeholder alignment, success metrics, and post-launch measurement
- Validate customer problems, establish baseline metrics, and secure approval for a prioritized roadmap
- Launch AI review replies, expand automation, and increase review volume, response rates, and engagement
- Ship advanced automations, AI insights, enterprise multi-location support, and analytics
Requirements:
- 7+ years in product management, scaling 0-1 products, B2B SaaS experience, or building AI agentic products
- Strong analytical and technical fluency
- Comfortable partnering with Engineering and Data on data flows, instrumentation, system design, and reliability
- Ability to define robust metrics and measurement plans
- Ability to reason about APIs, permissions, and scalable configuration frameworks
- Proven track record of moving business metrics including retention, expansion, adoption, support deflection, and engagement
- Ability to lead without authority, influence cross-functional partners, and drive alignment across Product, Engineering, Data, and GTM
- Excellent written and verbal communication
- Ability to create crisp narratives for executives and individual contributors
Benefits:
- Global, remote-first organization
- Constant learning and growth opportunities
- Opportunity to learn how to scale B2B SaaS startups and build impactful products
- Lean/Agile working principles
- Fast delivery and rapid testing of innovative ideas
- Ownership-oriented culture
- Company focus on adding value for users
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