Senior Product Manager
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Job Description
Senior Product Manager responsible for strategy and success of lower-limb prosthetics at Hanger, Inc. Collaborating across product development, marketing, and sales functions.
Responsibilities:
- Analyze market trends, competitive positioning, payor dynamics, pricing strategy and clinical evidence to develop data-driven product investment recommendations
- Define and communicate market requirements and opportunity sizing to inform product development decisions; lead commercial stage-gate reviews and lifecycle planning through end-of-life
- Serve as the commercial and customer voice throughout the product development process, building business models, contributing VOC findings, market insight, and competitive intelligence to inform product decisions
- Define well-scoped problem statements and market requirements that give the product development team a clear picture of unmet customer needs
- Build and own go-to-market plans for product launches and line extensions, including segment definition, value proposition, pricing rationale, channel strategy, and launch sequencing
- Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations to ensure all downstream touchpoints are prepared
- Track commercial KPIs – revenue performance, adoption metrics – and identify and resolve barriers to adoption through cross-functional solutions
- Own the marketing brief for assigned product lines: define target audiences, key messages, proof points, and calls to action for each buyer and influencer segment (patient, Prosthetist, payer, referring physician)
- Partner with Marketing and Communications to develop clinically credible, differentiated campaigns and sales enablement tools – training guides, objection handling, competitive positioning, product one-pagers, and demo scripts
- Monitor adoption metrics post-launch, identify execution gaps, and develop corrective plans; support development of clinical evidence-based marketing content including outcome summaries and peer education materials
- Design and lead VOC programs: clinician interviews, patient feedback sessions, field ride alongs, and KOL engagement
- Synthesize qualitative and quantitative feedback into prioritized problem statements that inform product requirements, positioning, and commercial strategy
- Analyze competitive positioning, payer trends, and market dynamics to surface actionable insights; close the loop with stakeholders on how feedback shaped decisions
- Drive alignment across senior functional leaders on complex, multi-workstream initiatives. Lead cross-functional working groups to manage dependencies across functions without creating bottlenecks; escalate risks proactively with proposed solutions
- Mentor and support the broader product management team across brands and portfolios, modeling PM best practices and contributing to team capability development
- Define success metrics and measurement plans for each product; monitor performance and develop data-driven strategies supported by ROI analyses
- Identify patterns in clinical utilization, sales, and outcomes data to inform prioritization; present clear, audience-appropriate reporting and strategic recommendations to leadership
Requirements:
- Bachelor’s degree in marketing, engineering or healthcare; MBA or Advanced Degree preferred
- Minimum of 8+ years’ experience in Marketing, Consulting, or similar function (6 years with Advanced Degree)
- Project or Program management experience
- Global launch strategy and execution experience
- Familiarity with O&P, prosthetics, orthotics, rehabilitation medicine, or physical/occupational therapy
- Experience working alongside clinical practitioners or in a clinical sales or clinical marketing role
- Exposure to medical device regulatory basics (FDA classification, 510(k)) and reimbursement structures (CMS, L-codes, prior authorization)
Benefits:
- Competitive Compensation Packages
- 8 Paid National Holidays & 4 additional Floating Holidays
- PTO that includes Vacation and Sick time
- Medical, Dental, and Vision Benefits
- 401k Savings and Retirement Plan
- Paid Parental Bonding Leave for New Parents
- Flexible Work Schedules and Part-time Opportunities
- Generous Employee Referral Bonus Program
- Mentorship Programs- Mentor and Mentee
- Student Loan Repayment Assistance by Location
- Relocation Assistance
- Regional & National traveling CPO/CO/CP opportunities
- Volunteering for Local and National events such as Hanger’s BAKA Bootcamp and EmpowerFest
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