Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager leading AI and Trellis go-to-market strategy at Sprout Social, a social intelligence company. Building enterprise playbooks, positioning, and revenue-driving campaigns.
Responsibilities:
- Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio, including Trellis and the broader AI platform
- Translate business objectives and emerging technology into multi-year market strategies and actionable GTM plans
- Create and deploy GTM playbooks, tiering frameworks, and enablement methodologies
- Author executive-level messaging, decks, market collateral, and value propositions
- Analyze market shifts, competitive dynamics, and buyer behavior to identify growth opportunities
- Develop and execute targeted campaigns and tactical interventions to accelerate market adoption
- Advise Product and Revenue leadership and mentor product marketing team members
- Evaluate AI positioning, GTM enablement, and competitive landscape
- Establish positioning and messaging frameworks to improve competitive enterprise win rates
- Partner with Revenue leadership on buyer enablement and sales training
- Measure product adoption, deal sizes, and GTM efficiency impact
- Introduce methodologies, tools, and best practices across the marketing organization
Requirements:
- 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS
- Proven track record of strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies
- Demonstrated experience working directly with AI, machine learning, or data-intensive software products
- Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership
- Exceptional communication skills with the ability to author executive-level messaging, positioning, and market narratives
- Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS
- Ability to balance strategic thinking with hands-on content creation and execution
- Proven ability to self-initiate assignments, navigate ambiguity, determine strategic priorities, and execute deliverables independently
- Ability to navigate complex stakeholder dynamics and unite Sales, Product, Executive Leadership, and Brand teams
- History of improving systems, processes, or GTM models using best practices and innovative frameworks
Benefits:
- Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents
- Free Modern Health coaching, therapy sessions, and digital wellness resources
- 401(k) plan with 50% company match on the first 6% of contributions
- 100% employer-paid life and disability insurance
- Flexible PTO and company-wide Rest & Recharge days
- Up to 16 weeks of paid parental leave
- $1,000 USD annual Lifestyle Spending Account
- One-time $550 USD home-office setup stipend
- Monthly $50 USD internet stipend
- 16 hours of paid volunteer time annually
- $100 annual charitable donation match
- Pre-tax commuter benefits
- Subsidized child/eldercare through Care.com
- Discounted pet insurance through Figo
- No-cost personalized financial wellness support
- Ten paid holidays
- Opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan
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