Senior Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager driving messaging, content, and GTM execution for CTERA’s unified enterprise data platform. Supporting IT channels, OEM partners, and cloud marketplaces.
Responsibilities:
- Lead product messaging for target buyer personas across IT infrastructure, data management, security, compliance, and AI use cases
- Drive product marketing execution across IT channels, OEM partnerships, and cloud hyperscaler/marketplace programs
- Produce solution briefs, battlecards, sales plays, web copy, videos, and launch materials at speed using AI tools
- Build and maintain competitive intelligence and brief sales on competitive positioning
- Partner with product management to translate the roadmap into positioning, messaging, use cases, and coordinated launch plans
- Develop sales enablement tools for field teams and channel partners
- Coordinate with content and demand generation teammates to ensure messaging consistency across the funnel and GTM motions
Requirements:
- 6+ years of B2B product marketing experience, ideally in data management, storage, infrastructure, AI, or adjacent technology markets
- Technically fluent and comfortable engaging with engineers, SEs, and technical buyers
- Able to translate complex capabilities into clear value propositions
- Comfortable diving into unfamiliar technologies and learning quickly
- Proven ability to own GTM workstreams end-to-end independently, from initial positioning brief through field-ready assets
- Strong writing ability across one-pagers, web copy, and executive messaging
- Hands-on use of AI tools such as Claude, with strong human judgment to improve AI outputs
- Comfortable with ambiguity and context-switching across multiple concurrent workstreams and GTM motions
- Experience marketing to IT infrastructure buyers, such as storage administrators, IT operations, infrastructure architects, and enterprise decision-makers in data-adjacent teams
Similar Jobs
Outbound GTM Specialist
Outbound GTM Specialist scaling enablement, onboarding, and AI-powered selling for Storyblok’s headless CMS. Improving SDR productivity, outbound pipeline generation, and revenue-team performance.
Product Marketing Manager, Competitive Intelligence
Competitive Intelligence Manager building Hightouch’s competitive program for its AI-powered marketing platform. Shaping positioning, sales enablement, launches, and product roadmap insights.
Product Marketing Manager
Product Marketing Manager shaping positioning, messaging, and launches for First Connect’s digital insurance platform. Driving adoption among independent agents and carrier partners.
Senior Staff Product Marketing Specialist
Senior Staff Product Marketing Specialist advancing Renesas semiconductor solutions for industrial and building automation. Leading channel strategy, distributor enablement, customer engagement, and regional market development.
Rewards Business Partner, GTM
Senior Rewards Business Partner delivering compensation, incentive, and equity programs for Nebius’ global AI cloud platform. Advising GTM leaders and shaping evidence-based rewards decisions.
Go to Market Engineer – Healthcare
GTM Engineer building Clay and HubSpot automation for EnableComp, a healthcare revenue-cycle company. Turning buying signals into prioritized accounts for Marketing and Sales.
Senior Product Marketing Manager
Senior Product Marketing Manager shaping go-to-market strategy for H&R Block’s Consumer Tax products. Driving launches, positioning, adoption, and customer growth across marketing channels.
Product Marketer
Product Marketer shaping marketing for Vesta’s AI-powered mortgage origination platform. Building launches, positioning products, and proving value for enterprise lenders.
Product Marketing Manager – Supplier Network Growth
Product marketing manager growing Worldly’s supplier network across Asian manufacturing markets. Localizing messaging, improving supplier purchases and onboarding, and driving revenue for the impact intelligence platform.
Talent Partner, GTM, Commercial
Talent Partner hiring GTM and commercial teams at Beam, a social-impact technology company. Owning sourcing, assessment, employer branding, and hiring operations for a growing startup.
Product Marketing Lead – Director
Product marketing leader shaping GTM narratives for zerohash, a crypto and stablecoin infrastructure platform. Translating technical products into partner-focused messaging, launches, and sales enablement.
Product Marketing Manager, Golf
Product Marketing Manager championing Lightspeed Golf, a commerce platform for golf businesses. Driving launches, adoption, sales enablement, and customer lifetime value.
Product Marketing Manager
Product Marketing Manager shaping cybersecurity product messaging, content, launches, and go-to-market strategy at Delinea. Supporting U.S. and international marketing teams, sales enablement, and buyer-journey campaigns.
Senior Product Marketing Manager, Business Banking
Senior Product Marketing Manager shaping Monzo’s Business Banking products and propositions. Driving positioning, market insight and go-to-market strategy across UK and European markets.
Senior Manager, GTM Strategy & Execution
GTM strategy leader helping Thomson Reuters grow legal technology adoption among Mid Law firms. Defining target accounts, shaping account plans, and influencing pipeline.
Senior HRBP Manager – GTM
Twilio HRBP advising GTM executives across global communications technology teams. Shaping workforce planning, organizational design, talent strategy, and AI-enabled people insights.
Senior Product Marketing Manager
Senior Product Marketing Manager leading positioning, launches, and go-to-market for TCP Software’s TimeClock Plus workforce management solution. Driving adoption, pipeline, and sales enablement.
Global Director – GTM AI & Automation
Global Director transforming Zendesk’s customer-experience software GTM operations with AI agents and automation. Leading intelligent workflows, systems strategy, and cross-functional operational change.
GTM Enablement – Technical, Partners
Technical GTM enablement lead at Lovable, the platform letting anyone build software rapidly. Scaling AI expertise across Sales, Customer Success, and Solution Architecture teams.
Head of GTM
Head of GTM launching an ambient AI and personal productivity startup from zero. Owning acquisition funnels, brand positioning, and scalable go-to-market execution.