Senior SEM Specialist
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Job Description
Senior SEM Specialist maximizing paid-search ROI for Terra Mobility’s global intercity travel marketplace. Managing PPC budgets, analytics, testing, keywords, landing pages, and advertising optimization.
Responsibilities:
- Execute tests and analyze data to find insights and maximize search campaign ROI
- Track, report, and analyze website metrics and PPC campaign initiatives
- Oversee campaign spending, adhere to budgets, and project monthly costs
- Optimize ad copy and landing pages for search engine marketing efforts
- Perform ongoing keyword research, expansion, and optimization
- Research and analyze competitor advertising strategies
- Partner with cross-functional teams such as Content, Product, and Sales
- Mentor and provide leadership to junior team members
Requirements:
- Deep expertise in performance marketing, conversion, and customer acquisition strategies
- Strong analytical mindset and ability to build SEM reports and dashboards from complex data
- Rigorous testing approach using A/B and multivariate experimentation
- Awareness of search marketing trends and industry best practices
- Ability to manage budgets, reconcile spend, and project costs accurately
- Effective cross-functional collaboration with Content, Product, and Sales teams
- Ability to mentor and develop junior team members
- SEM and eCommerce experience, including successful PPC campaign management across Google and Bing
- Agency experience handling multiple clients
- Extensive experience with data feeds, Google Ads Editor, and Performance Max campaigns
- Experience with Google Analytics, Amplitude, SEMrush, Looker, or Data Studio
- Bachelor’s or master’s degree in marketing or a quantitative field
- Fluency in English and Portuguese, required
- Google Ads certification is an asset
- Proficiency in Meta Ads and TikTok Ads is an asset
- SEO knowledge is an asset
- Experience in digital companies, e-commerce, or performance marketing environments is an asset
Benefits:
- Equity in the company
- Flexible hours
- Hackathons
- Free bus tickets anywhere in the world
- Flexible benefits through the Swile card
- National health and dental care coverage
- Sesc benefits
- Scheduled day-offs
- Compensation aligned with market standards
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