Senior SEO Specialist
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Job Description
Senior SEO Specialist at Branch developing and executing SEO strategies. Collaborating across teams to drive qualified traffic and improve conversion rates through SEO initiatives.
Responsibilities:
- Lead ongoing keyword research (traditional SEO + AEO) to identify high-intent opportunities and emerging topics.
- Own and develop the organic content strategy, partnering with writers, designers, and web stakeholders to publish best-in-class content.
- Drive on-page optimization across core landing pages, product pages, and blog content to improve both rankings and conversion.
- Manage and expand link-building initiatives, including outreach and partnerships that improve domain authority.
- Monitor and report on performance, including rankings, traffic, CTR, engagement, and revenue contribution.
- Partner with web and engineering teams to ensure technical SEO best practices are implemented and maintained.
- Optimize site architecture, internal linking, crawl efficiency, and structured data.
- Stay ahead of search trends and propose innovative approaches to keep the program competitive.
- Lead special projects tied to organic growth goals — from site migrations and international SEO to new product launch support.
Requirements:
- 3+ years of hands-on SEO experience, ideally within B2B or SaaS environments.
- Strong command of keyword research, SERP analysis, and intent-driven content development.
- Deep familiarity with Google Analytics, Search Console, SEMrush, and similar SEO platforms.
- Strong technical SEO fundamentals: site performance, indexing, sitemaps, schema markup, canonicalization, etc.
- Experience partnering with developers and web teams to execute technical improvements.
- Extensive WordPress experience, including WPML and multi-language page management.
- Clear understanding of search engine algorithms, ranking factors, and SEO do’s/don’ts.
- Working knowledge of HTML and JavaScript; bonus if you’ve supported CRO testing or landing page experimentation.
- Excellent written communication and the ability to collaborate across teams.
Benefits:
- health and wellness programs
- paid time off
- retirement planning options
- annual bonus tied to company goals
- comprehensive benefits package
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