Senior SEO Manager

Posted 23hrs ago

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Job Description

Senior SEO Manager driving measurable organic performance for franchise and multi-location clients at Scorpion. Collaborating with Account Managers to deliver cohesive SEO strategies adapting to AI-driven search.

Responsibilities:

  • Develop and manage SEO strategies for a portfolio of franchise and multi-location clients, ensuring alignment with client business goals and measurable performance outcomes.
  • Serve as a senior point of contact for high-value accounts, providing strategic oversight and proactively identifying opportunities for growth and expansion.
  • Collaborate with Account Managers to communicate performance insights clearly and drive client satisfaction.
  • Lead comprehensive SEO audits covering site authority, technical health, organic performance, and content structure for both prospective and active clients.
  • Diagnose complex technical SEO issues, identify root causes impacting performance, and translate findings into clear, actionable recommendations.
  • Maintain proficiency across core SEO platforms and apply learnings to continuously improve processes and client outcomes.
  • Act as a senior resource within the Enterprise Optimization Team, providing mentorship and escalation support to Ranking Strategists.
  • Contribute to team-wide process improvements, scalable frameworks, and cross-functional initiatives with Content, Social, and Product partners.
  • Monitor and advise on clients’ visibility in AI-driven search environments, leveraging available tools to track brand presence and off-platform signals.
  • Stay current on algorithm updates and AI search developments, bringing insights back to the team and client base.
  • Help educate Account Manager teams and clients on evolving search metrics and the growing role of AI in organic visibility.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience.
  • 3+ years of experience in SEO, with a demonstrated track record in client-facing or agency roles managing complex or high-value accounts.
  • Proven ability to build SEO plans directly tied to client business objectives and measurable outcomes.
  • Familiarity with AI search tools and emerging approaches to visibility measurement.
  • Experience working with franchise, multi-location, or local service businesses preferred.
  • Experience with upselling and revenue growth strategies is a plus.
  • Ability to analyze complex SEO data from multiple sources, surface actionable insights, and communicate findings clearly to non-technical stakeholders.
  • Strong command of on-site and technical SEO, including site architecture, crawlability, indexation, metadata, schema, and content best practices.
  • Proficiency in GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog. Experience with additional platforms is a plus.
  • Comfortable operating in ambiguous, fast-changing environments—demonstrating resilience, adaptability, and proactive problem-solving.
  • Strong collaboration skills with experience working cross-functionally across teams (Account Management, Content, Product, etc.).

Benefits:

  • 100% employer-paid medical, dental, and vision insurance
  • Flexible paid time off, so you can rest, relax, and recharge away from work
  • Paid parental leave
  • Paid cell phone and service
  • Remote office allowance
  • Professional development and development courses
  • Regular manager check-ins to drive performance and career growth through Lattice