Technical SEO Specialist
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Job Description
Technical SEO Specialist managing website health and organic traffic for PawChamp's dog training platform. Responsibilities include audits, optimization, and analytics to boost visibility.
Responsibilities:
- Драйвити органічний ріст PawChamp у веб-пошуку (Google).
- Забезпечити технічне здоров'я сайту.
- Масштабувати семантичне ядро.
- Перетворювати пошуковий попит власників собак на стабільний потік органічного трафіку і реєстрацій на платформі.
- Проведення технічних аудитів, робота з краулінговим бюджетом, скануванням та індексацією.
- Оптимізація Core Web Vitals, впровадження мікророзмітки та підготовка чітких ТЗ для команди розробки.
- Збір, кластеризація та регулярне оновлення семантичного ядра для web та мобільних маркетів з урахуванням різниці в пошукових інтентах.
- Відстеження позицій, трафіку та конверсій. Робота з Google Search Console, Ahrefs, GA4.
Requirements:
- Досвід роботи в SEO (з фокусом на технічну оптимізацію та західні ринки) від 1.5 року;
- Впевнене володіння інструментами: Google Search Console, Ahrefs, Screaming Frog / Sitebulb, GA4;
- Володіння англійською мовою на рівні Upper-Intermediate або вище (робота з семантикою та метаданими англійською);
- Готовність до швидкого темпу, самостійного прийняття рішень і командної взаємодії.
Benefits:
- Медичне страхування
- Корпоративний лікар
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