Bilingual SEO Specialist
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Job Description
Bilingual SEO Specialist for CSN Collision optimizing search engine strategies across Canada and Italy. Focused on technical SEO, content development, and data-driven improvements.
Responsibilities:
- Conduct keyword research, competitor analysis, and search trend analysis across multiple regions (Canada, Quebec, U.S., and Italy)
- Optimize the CSN website and shop microsites using SEO best practices, including metadata, internal linking, structured content, and technical enhancements
- Develop and implement scalable on-page content strategies tailored to local markets, including French-language optimization for Quebec
- Execute technical SEO initiatives such as site audits, crawlability improvements, indexing, and performance optimization
- Develop and manage off-page SEO strategies, including link building and backlink acquisition
- Optimize and manage local listings (e.g., Google Business Profiles) to improve local search visibility
- Monitor, analyze, and report on SEO performance, providing actionable insights and recommendations
- Collaborate with internal teams to support website updates, landing page optimization, and SEO best practices
- Ensure SEO consistency across multiple markets, adapting strategies to regional behaviors and languages
- Support and execute SEM campaigns, including Google Ads, for CSN shops across Canada
- Collaborate with the marketing team on campaigns and initiatives
- Maintain the CSN intranet homepage and Marketing SharePoint site
- Support internal and external communications, including email campaigns
- Assist with planning and execution of regional meetings and company events
- Contribute ideas to improve marketing and communication strategies and processes
Requirements:
- Bilingual English/French
- 4–6 years of experience in a marketing-related role, with at least 2–3 years of hands-on SEO experience
- Proven track record of improving organic search performance through technical, on-page, and off-page SEO strategies
- Strong experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics
- Experience optimizing website content and structure for both search engines and users
- Familiarity with local SEO and multi-location business optimization
- Knowledge and experience using AI tools
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Benefits:
- Competitive salary
- Company laptop
- Health benefits
- RRSP matching
- Bonus program
- Paid time off
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