SEO Specialist
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Job Description
SEO Specialist managing SEO strategy and execution for Veracity Insurance Solutions. Collaborating with cross-functional teams to improve search visibility and organic traffic.
Responsibilities:
- Own SEO strategy and execution for an assigned portfolio of brands/products
- Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans
- Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages
- Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance
- Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health
- Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content
- Use reporting and performance analysis to spot issues early, QA data, and recommend next steps
- Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts
- Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgment
Requirements:
- 3+ years of hands-on SEO experience owning strategy and execution
- Strong depth in technical SEO, on-page SEO, keyword research, content strategy, reporting, and site audits
- Proven experience improving organic performance through SEO campaigns; B2B experience is a plus
- Working knowledge of WordPress and core SEO tools including GA4, Google Search Console, Ahrefs, Semrush, Moz, and Screaming Frog
- Familiarity with backlinks, link building, and digital PR best practices
- Understanding of how AI is reshaping search and experience using AI to improve SEO workflows or outcomes
- Strong project management, prioritization, and stakeholder communication skills
- GA4 certification, or willingness to complete it soon after hire
- Curiosity, accountability, and the ability to manage work with minimal oversight
Benefits:
- Health, dental, and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 10 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistance programs for support in a healthy personal and work life
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