SEO Manager
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Job Description
SEO Manager developing strategies supporting client goals for organic marketing at Workshop Digital. Managing relationships and leveraging AI for data analysis and efficiency.
Responsibilities:
- Develop strategies and tactics that support client goals and drive strong organic marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders
- Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development
- Implement and test new capabilities to enable client growth
- Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
- Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency
- Provide support for client services deliverables during the sales process for upsells and new business
- Develop strong relationships with clients and senior stakeholders
- Attend and participate in all meetings/calls with clients
- Communicate effectively with various audiences
- Create and present insightful, meaningful, and accurate reports and analyses on complex issues
- Proactively seek and gracefully accept feedback
- Tactfully share feedback with colleagues
- Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
- Identify new opportunities for clients to meet their business goals
- Independently identify opportunities for potential case studies and coordinate with marketing for case study development
- Manage beta tests of new services for client set
- Support the sales team by assisting with RFPs, presentations, audits, and SOWs
- Regularly identify opportunities to update and expand training content
- Develop original technical training content with QA
- Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
- Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies
- Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
- Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
- Conduct comprehensive technical, content, and local SEO audits on complex issues
- Optimize client content for visibility within AI-generated search experiences
Requirements:
- 3+ years of demonstrated agency experience with mid-to-enterprise level clients
- Building strong relationships
- Identifying, projecting, setting, and hitting client KPI goals
- Prioritizing workload with minimal support to meet deadlines
- Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
- Presenting data and insights in a way that is logical, clear, and actionable with minimal support
- Creating effective meeting agendas and leading client meetings with minimal support
- Delivering core training, as needed
- Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients
- Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
- Demonstrated ability to evaluate AI output for 'hallucinations' or inaccuracies, specifically regarding technical SEO recommendations and data reporting
- Advanced and courteous written, verbal, and visual communication skills
- Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
- Advanced-level skills with SEMrush or Ahrefs.
Benefits:
- Competitive salaries
- 25 days PTO
- 5 days STO
- 12 Holidays
- Hybrid workspace for Richmonders (only Mondays are required)
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- 401k with 3% non-elective contributions
- A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
- Life insurance, short-term, and long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- Committee Membership (Community, Culture, Health & Wellness)
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