Senior Social Media Strategist
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Job Description
Senior Social Media Strategist shaping Trulieve’s cannabis brand across Facebook, Instagram, YouTube, and LinkedIn. Leading social strategy, content creation, analytics, and creative-team mentorship.
Responsibilities:
- Implement social strategy led by the Senior Social Media Manager for specific markets
- Document Trulieve’s corporate social media branding, tonality, and identity across multiple platforms
- Capture video content across in-store activations, community events, and physician engagement
- Build social calendars and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Lead and mentor content creatives by providing direction and guidance for program execution
- Generate, edit, publish, and share daily original text, images, video, or HTML content
- Set up and optimize company pages on social media platforms
- Moderate user-generated content according to community moderation policies
- Capture and analyze social data, metrics, insights, and best practices to improve performance
- Collaborate with other departments to manage reputation, identify key players, and coordinate action
- Develop brand tone and voice and lead copywriting on Trulieve corporate channels
- Report to the Senior, Social Media Manager on the Digital Marketing team
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or similar preferred but not required
- 4+ years of social media management experience preferred
- Experience with Sprinklr, Hootsuite, HubSpot, Meltwater, or similar
- 40–50% travel for field visits throughout Florida and Georgia
- Flexibility to work nights and weekends
- Must be available to work occasional evenings, weekends, and holidays
- Technology proficiency
- Ability to work in a fast-paced growth environment
- 40 hours weekly
Benefits:
- Comprehensive benefits package including paid time off
- Flexible hours depending on business needs
- Remote work available
- Flexible scheduling
- Opportunity to work in a fast-growing industry
- Professional mentorship and team collaboration opportunities
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