SEO Specialist
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Job Description
SEO Specialist handling advanced SEO strategies for multi-location healthcare organizations, focusing on organic growth with AI-driven insights and technical optimization.
Responsibilities:
- Lead structured SEO implementation sprints from audit to optimization
- Translate contract scope into phased roadmaps with clear milestones and deliverables
- Maintain execution tracking, risk logs, and performance dashboards
- Coordinate with development, content, analytics, and client stakeholders
- Architect entity first content structures aligned to schema best practices
- Deploy JSON LD structured data across service, provider, and location templates
- Create AI summary ready content sections including definitive explainers and FAQ blocks
- Monitor and optimize for AI generated search visibility and citation opportunities
- Manage Google Business Profile strategy at scale
- Optimize categories, services, appointment URLs, Q and A, and review workflows
- Oversee citation audits and directory submissions to ensure NAP consistency
- Drive improvements in local pack rankings and map visibility
- Develop AI powered keyword cluster maps from symptom to condition to service intent
- Perform competitor gap analysis and identify quick win ranking opportunities
- Mine People Also Ask data and integrate into structured Q and A content
- Align organic strategy with paid search messaging for unified language
- Conduct full crawl audits covering indexation gaps, canonical issues, sitemap hygiene, and internal linking
- Lead Core Web Vitals improvements including INP, LCP, and CLS optimization
- Implement and validate schema markup across templates
- Develop detailed page level optimization briefs
- Guide creation of authoritative, compliance ready healthcare content
- Ensure each location or service page is uniquely structured for intent and conversion
- Integrate review language and user signals into on page optimization
- Establish baseline performance metrics and track sprint based progress
- Report on organic sessions, non brand growth, keyword rankings, local visibility, and conversion attribution
- Identify ranking acceleration opportunities for keywords in positions 5 to 20
- Present weekly summaries and monthly executive updates
Requirements:
- 3 plus years of advanced SEO experience, preferably in healthcare
- Demonstrated experience managing multi location local SEO programs
- Strong technical SEO expertise including crawl analysis, schema deployment, and Core Web Vitals optimization
- Hands on experience with AI driven keyword clustering and generative search optimization
- Experience managing Google Business Profiles at scale
- Advanced proficiency in Excel or Google Sheets for high volume keyword and location management
- Expertise in tools such as SEMrush, Google Search Console, GA4, and Looker Studio
- Strong analytical, organizational, and stakeholder communication skills
- Preferred Qualifications
- Experience working with healthcare organizations or regulated industries
- Familiarity with server side tagging and advanced attribution frameworks
- Experience leading sprint based SEO programs with structured milestone reporting
- Understanding of E-E-A-T and trust signals in healthcare content strategy
Benefits:
- Competitive base salary
- Flexible remote-first work environment
- AI-Native Platform — Work with cutting-edge voice AI, patient journey automation, and deep EHR integrations
- Massive Impact — Your campaigns will directly help millions of patients access the care they need, when they need it
- Prestigious Customers — Partner with top-tier health systems and medical groups across the country
- Career-Defining Role — Shape the growth marketing function at a Series A healthcare AI company with category-defining potential
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