SEO Content Strategist
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Job Description
SEO Content Strategist creating SEO-driven content strategies for The Pond Guy's eCommerce ecosystem. Producing content that increases organic visibility, engagement, and conversion.
Responsibilities:
- Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
- Produce high-quality, search-optimized content from concept through final draft
- Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
- Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
- Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
- Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
- Stay current on evolving search, AI, and content trends to proactively inform strategy.
- Apply a strong understanding of generative engine optimization and large language model behavior
- Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations
Requirements:
- Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
- Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
- Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
- Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
- Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
- High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices.
Benefits:
- Blue Cross Blue Shield Healthcare
- Blue Cross Blue Shield Dental Insurance
- Blue Cross Blue Shield Vision Insurance
- Short-term Disability Insurance
- Long-term Disability Insurance
- Accident Insurance
- Critical Illness Insurance
- Life Insurance
- Paid Time Off
- Holiday pay effective immediately (8 holidays recognized)
- 401k with employer 4% match and revenue sharing
- Employee referral program
- Additional Training Programs: Career Development and Department Shadows
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