SEO Specialist
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Job Description
SEO Specialist responsible for enhancing organic visibility across multiple Diamond Braces locations. Focused on improving rankings, traffic, and patient acquisition through data-driven insights.
Responsibilities:
- Monitor SEO performance across multiple locations
- Track clicks, impressions, rankings, CTR, indexation, and keyword visibility
- Identify traffic drops, ranking declines, and visibility issues quickly
- Support recovery plans for underperforming locations and markets
- Improve rankings for location-based and service-related keywords
- Monitor local competitors and market-level visibility changes
- Optimize meta titles, meta descriptions, internal linking, schema, service pages, and location pages
- Monitor crawl and indexation issues
- Coordinate SEO-related technical fixes with developers
- Prepare weekly and monthly SEO reports for leadership
- Track top-performing pages, declining pages, keyword gains/losses, ranking changes, traffic trends, and recovery opportunities
- Identify exact pages losing traffic, declining keyword groups, indexing problems, and SEO recovery opportunities
- Maintain SEO dashboards, reporting systems, and tracking tools
- Follow SEO SOPs, reporting deadlines, and structured workflows
- Coordinate with developers, content teams, CRM teams, and marketing leadership as needed
Requirements:
- Experience with multi-location SEO
- Strong understanding of Google Search Console, GA4, local SEO, technical SEO fundamentals, and on-page SEO
- Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, BrightLocal, and/or Looker Studio
- Strong reporting and analytical skills
- Strong English communication skills
- Ability to follow structured systems, SOPs, and deadlines
- Ability to diagnose SEO issues and execute quickly
- Comfortable working remotely and independently
- Organized, detail-oriented, and accountable with performance metrics
- Ability to communicate SEO performance, risks, and opportunities clearly to leadership
Benefits:
- Fully remote position
- Global / offshore contractor opportunity
- Structured, performance-driven environment
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