Social Media Content Specialist – Healthcare & Wellness
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Job Description
Social media content specialist creating healthcare and wellness content for multi-location practices. Managing calendars, graphics, videos, scheduling, and performance monitoring across major platforms.
Responsibilities:
- Plan, create, edit, schedule, and publish engaging, brand-aligned social media content across Facebook, Instagram, LinkedIn, and TikTok.
- Develop and maintain content calendars covering regular posts, campaigns, practice updates, recurring themes, and key marketing dates.
- Coordinate with practices, chiropractors, and internal stakeholders to gather content ideas, patient education topics, local updates, stories, photos, videos, and other assets.
- Create social media graphics, templates, captions, and visual content using Canva.
- Edit short-form videos using Clipchamp or similar tools.
- Schedule and manage content through Meta Business Suite or similar platforms.
- Ensure content is reviewed, approved, and published on time.
- Monitor engagement and basic performance metrics, assist with reporting, and identify trends, content themes, and campaign opportunities.
- Maintain organised content folders, asset libraries, approvals, schedules, and campaign records.
- Ensure privacy, consent, brand guidelines, and healthcare content requirements are followed.
Requirements:
- At least 3 years of experience in social media content creation, social media coordination, content planning, digital content, marketing support, or a similar role.
- Strong experience managing social media content for business pages across Facebook, Instagram, LinkedIn, TikTok, or similar platforms.
- Proficient in Canva and experienced with Clipchamp or similar video editing tools for graphics, templates, visual content, and short-form videos.
- Experience using Meta Business Suite or similar scheduling and social media management platforms, with a good understanding of content scheduling, campaigns, engagement, and basic performance monitoring.
- Strong writing and communication skills, with the ability to create clear, engaging, and brand-aligned captions and coordinate effectively with practices, chiropractors, and internal stakeholders.
- Highly organised, proactive, and detail-oriented, with the ability to manage content calendars, multiple stakeholders, approvals, recurring deadlines, and multiple locations independently.
- Experience in healthcare, wellness, allied health, chiropractic, fitness, or other service-based/multi-location businesses is advantageous, with an understanding of content sensitivity, privacy, consent, and brand guidelines.
Benefits:
- Work from home
- Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
- Competitive pay and benefits
- Additional entitlements
- Structured career development programs
- Equal opportunity and inclusive workplace
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