Social Media, Content
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Job Description
Profissionais de Conteúdo e Social Media desenvolvendo estratégias, conteúdos e presença digital para marcas atendidas pela Macfor. Oportunidades do nível júnior à liderança.
Responsibilities:
- Plan and develop content strategies aligned with each brand’s business objectives, positioning, and target audience
- Create, review, and adapt content for different social media networks and digital platforms, taking formats, language, and trends into consideration
- Create editorial calendars, organize content briefs, and oversee the content production and publishing workflow
- Develop creative briefs and directions in partnership with the design, video, media, and account management teams
- Track trends, audience behavior, and market developments to identify content opportunities
- Monitor performance indicators, analyze results, and recommend improvements to communication strategies
- Contribute to building brands’ identities, positioning, and tone of voice across digital channels
- Develop strategic content plans and present data-driven recommendations based on business objectives
- For leadership positions, guide and develop teams, allocate assignments, ensure the quality of deliverables, and track strategic results
- Work collaboratively with different departments, contributing to project development and the achievement of client objectives
Requirements:
- Experience or professional interest in Social Media, Content, Communications, Advertising, or Digital Marketing
- Knowledge of or familiarity with social media, content formats, digital trends, and audience behavior
- Strong verbal and written communication skills, creativity, and the ability to adapt language for different audiences and brands
- Strong organizational skills to manage content briefs, editorial calendars, deadlines, and multiple demands simultaneously
- Strategic thinking and an interest in connecting content with communication and business objectives
- Proactive, collaborative, curious, and open to new ideas and trends
- For mid-level and senior positions, experience developing strategies, editorial planning, metric analysis, and project or account management
- For leadership positions, experience managing and developing teams, providing strategic direction, building client relationships, and monitoring performance indicators
Benefits:
- Knowledge-sharing environment and networking opportunities with other partners and clients
- Subject to the partner’s engagement or interest, potential access to content, workshops, and industry events organized or recommended by Macfor
- Recommendations of recognized literature and methodologies to enhance the services provided
- Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing functions
- Full autonomy in choosing the methods and strategies used to fulfill contracted deliverables
- Opportunities to develop new projects and grow professionally
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