Social Media Manager, Content Strategist
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Job Description
Social Media Manager focusing on insurance brands and businesses at 321 marketing agency. Develops strategies, manages content, and drives engagement for multiple client accounts in social media.
Responsibilities:
- Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
- Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
- Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
- Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
- Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and professional service consumers
- Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
- Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, quote generation, and business impact
- Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
- Create and manage comprehensive editorial calendars across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) for 8-12+ client accounts simultaneously
- Plan insurance-specific content calendars that align with seasonal opportunities including: Weather-related awareness campaigns (storm season, winter driving, hurricane preparedness)
Requirements:
- 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
- 2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
- Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
- Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
- Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
- Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
- Familiarity with insurance products, coverage types, claims processes, and industry terminology
- Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance
- Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
- Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently
- Experience with social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar) and native platform tools
- Strong understanding of social media analytics with ability to interpret data and translate insights into actionable strategies
- Proficiency with design tools (Canva, Adobe Express, or Adobe Creative Suite) for creating basic graphics and visual content.
Benefits:
- Health, dental, and vision insurance
- 401K after one year of employment
- 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
- 3 Sick/Mental Health Days
- 8 Hours Volunteer Time
- Additional PTO at holiday and management discretion
- Paid parental leave
- Professional development opportunities
- Leadership training opportunities and career advancement pathways
- A collaborative, creative, and ambitious team environment
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