Social Media Manager
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Job Description
Global Social Media Manager leading social media strategy across Diamonds, Food & Drink, and Pharma accounts for an award-winning digital agency. Mentoring teams and driving content strategy while optimizing for audience engagement.
Responsibilities:
- Lead social media strategy and community management across our Diamonds, Food & Drink and Pharma accounts, tailoring approaches to each vertical's audience and objectives.
- Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets.
- Partner with content, creative and paid media teams to develop compelling, platform-native content that drives awareness, consideration and conversion.
- Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends.
- Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI-generated answers.
- Own insight and reporting across all verticals - from social listening and competitor benchmarking to campaign analysis - presenting recommendations to clients and internal stakeholders.
- Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts.
Requirements:
- Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories.
- Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, or pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously.
- A strong understanding of social platforms, their role in publishing, and best-practice content formats for each channel and audience.
- Knowledge of social search is a huge bonus.
- An understanding of the growing role social plays in AI visibility.
- An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy.
- Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web.
- You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
Benefits:
- 25 days of holidays + US bank holidays and your birthday off.
- Christmas Closure - (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
- Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
- WFA policy – work from abroad for up to 4 weeks per year.
- Yearly Calm subscription.
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