Trade Show Manager
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Job Description
Trade Show Manager managing end-to-end trade show program for Infinx's healthcare technology solutions. Responsible for logistics, stakeholder coordination, and leveraging AI in trade show execution.
Responsibilities:
- Own end-to-end planning for all assigned trade shows, including booth design, materials, swag, demos, and staffing.
- Coordinate with vendors, event organizers, and internal teams to ensure all logistics are confirmed and executed on time.
- Build and maintain detailed project plans with clear timelines, budgets, and accountability for each event.
- Work with marketing and sales leadership to define event goals, target audience, and success metrics.
- Leverage AI and automation tools to streamline planning workflows and improve efficiency.
- Be present onsite at major trade shows to oversee setup, manage booth operations, and support the sales team.
- Ensure booth staff are prepared, briefed, and equipped with the materials and information they need to succeed.
- Manage real-time problem solving and adjustments as issues arise during the event.
- Capture data, leads, and insights throughout the event to inform follow-up and measurement.
- Coordinate with sales and marketing to ensure timely follow-up on leads and opportunities generated at events.
- Analyze event performance against defined goals and report on ROI, lead quality, and engagement metrics.
- Document lessons learned and best practices to continuously improve our trade show program.
- Use data and insights to inform decisions about future event participation and investment.
- Build and maintain strong relationships with industry associations (HFMA, AAOE, RBMA, etc.) and event organizers.
- Partner closely with sales leadership to align event strategy with sales priorities and pipeline goals.
- Collaborate with marketing, product marketing, and customer success teams to ensure event messaging and materials are aligned with broader company positioning.
- Proactively identify opportunities to leverage AI and automation to improve trade show planning, execution, and measurement.
- Test and implement new tools and approaches that can help us scale our program more efficiently.
- Share learnings and best practices with the broader marketing team to elevate our overall approach to events.
Requirements:
- Bachelor's degree in Marketing, Communications, Business or related field preferred.
- CMP or similar event management certification preferred.
- Project Management certification preferred.
- 3+ years of experience in event management, trade show coordination, or field marketing.
- Proven track record of managing complex logistics and coordinating across multiple stakeholders.
- Experience managing multiple events simultaneously.
- Experience in healthcare, SaaS, or B2B technology industries preferred.
- Experience with healthcare industry associations (HFMA, AAOE, RBMA, MGMA, HIMSS) preferred.
- Demonstrated ability to leverage AI, automation, or data tools to improve event workflows preferred.
- Strong project management skills with attention to detail and ability to manage multiple events simultaneously.
- Budget management and vendor coordination skills.
- Comfortable being onsite at events and managing real-time problem solving.
- Experience with CRM and marketing automation tools (Salesforce, Hubspot, etc.).
- Strong communication and relationship-building skills.
- Comfort with data, metrics, and reporting on event performance.
Benefits:
- Access to a 401(k) Retirement Savings Plan.
- Comprehensive Medical, Dental, and Vision Coverage.
- Paid Time Off.
- Paid Holidays.
- Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.
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