VP Marketing
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Job Description
Head of Marketing leading integrated marketing efforts and high-growth campaigns at BJAK, Southeast Asia’s fintech brand. Role based in London with remote flexibility and a strong focus on performance.
Responsibilities:
- Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).
- Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
- Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
- Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging.
- Shape and evolve the BJAK brand voice and positioning across platforms.
- Manage creative production with internal teams and external agencies/freelancers.
- Analyze data and market trends to generate insights and strategic improvements.
- Collaborate with product, design, sales, and data teams to align marketing with business goals.
- Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
- Support go-to-market (GTM) efforts for new products and features.
Requirements:
- 4–7 years of experience in marketing, with exposure to both strategic planning and execution.
- Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.
- Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
- Ability to lead creative production across digital formats — video, static, and copywriting.
- Strong data literacy — you can analyze results and translate them into clear decisions.
- Experience managing budgets, agencies, and external vendors.
- Excellent communication, project management, and stakeholder engagement skills.
- Based in London with remote/hybrid work flexibility.
Benefits:
- Competitive compensation with performance bonuses
- Ownership of high-impact marketing campaigns with regional exposure
- A fast-growth environment where your work moves the needle
- Hybrid work flexibility with high autonomy and clear accountability
- A chance to shape the future of a leading Southeast Asian fintech brand.
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