VP of Marketing – B2B
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Job Description
VP of Marketing leading demand generation efforts at BM Digital, driving qualified sales conversations and pipeline growth through marketing channels and team management.
Responsibilities:
- Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
- Design and manage multi-million-dollar monthly budgets with clear forecast models
- Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
- Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation
- Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
- Direct creative teams to produce high-performing assets consistently
- Establish a rigorous creative testing pipeline with rapid iteration cycles
- Maintain a clear framework for identifying, scaling, and retiring winning concepts
- Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
- Identify and resolve conversion bottlenecks using data-driven analysis
- Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
- Architect and oversee all email and SMS programs
- Build automated nurture flows, re-engagement campaigns, and segmentation strategies
- Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
- Hire, manage, and develop a cross-functional marketing team.
- Own the marketing P&L and performance roadmap
Requirements:
- 5–10+ years of experience in performance marketing, growth, or demand generation
- Proven track record managing $500K–$3M+ monthly paid media budgets
- Advanced proficiency across Meta, Google, YouTube, and LinkedIn
- Strong direct-response copywriting capability
- Demonstrated ability to architect and scale full-funnel systems
- Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
- Experience managing multidisciplinary teams in fast-paced, high-accountability environments
- Ability to write, critique, and optimize performance-driven creative assets
- Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations.
Benefits:
- 100% remote role
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