Account Based Marketing Manager
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Job Description
Account Based Marketing Manager focusing on strategic campaigns for BizGov sector. Collaborating across teams to personalize and engage customer accounts for pipeline growth.
Responsibilities:
- Design and manage 1:1, 1:few, and 1:many ABM programs, delivering personalized, relevant experiences through integrated email, paid media, direct mail, and content.
- Collaborate with sector marketing, sales, and customer success to prioritize target accounts, define buying groups, and tailor messaging for business and government learners.
- Use Demandbase to orchestrate and measure multi-channel account journeys, complementing campaigns in Marketo and Outreach.
- Partner with content and creative teams to develop resonant assets aligned to buyer journeys and informed by predictive scoring and intent data.
- Manage budgets and timelines while continuously experimenting with ABM tactics and tools.
- Lead and analyze research projects to surface insights, inform strategies, and refine targeting and segmentation.
- Work hand-in-hand with sales, customer success, SDRs, and marketing operations to ensure marketing activity supports objectives such as competitive conquesting, pipeline generation, and revenue outcomes.
- Use Salesforce, Marketo, and Outreach for campaign alignment, tracking, and seamless lead/account handoffs.
- Collaborate with marketing operations to design dashboards in Tableau and/or Demandbase for ABM performance, predictive trends, and account engagement insights.
- Use Asana to create scalable project organization and visibility systems.
- Continuously refine targeting strategies for business alignment.
- Define and track KPIs for engagement, pipeline influence, and revenue contribution from ABM programs.
- Collaborate with Revenue Ops on KPIs connecting ABM influence to pipeline velocity, opportunity conversion, and customer expansion.
- Use data insights to enhance segmentation, messaging, and tactics — driving continuous improvement.
- Share best practices and learnings to elevate ABM strategy across the organization.
Requirements:
- 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software environment (edtech experience strongly preferred)
- Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
- Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
- Analytical mindset with strong data interpretation and communication abilities
- Excellent communication and collaboration skills, ability to build trust across teams
- Curiosity, creativity, and a test-and-learn approach
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
Benefits:
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
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