Talent Marketing Specialist, Consultant
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Job Description
Talent Marketing Specialist managing event marketing and sourcing campaigns for clients. Requires strategic and data-driven marketing expertise to drive candidate pipelines globally.
Responsibilities:
- Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion
- Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment
- Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up
- Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations
- Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance
Requirements:
- 3+ years of relevant marketing experience launching and scaling digital campaigns
- Marketing background is strictly required; this is not a standard recruiting position
- Proven success leading and organizing cross-functional marketing efforts for external and internal events, digital webinars, or conferences
- Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required
- Experience managing significant paid advertising budgets and optimizing ad spend through ongoing performance analysis
- Strong storytelling and content skills for candidate and customer-facing
- Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers
- Detail-oriented, get-it-done individual who excels with minimal supervision and thrives without having all the information up front — proactive, creative problem solver who adapts when issues arise, brings new ideas to test, and is willing to roll up your sleeves
- Sharp analytical and quantitative skills — develop strong recommendations based on performance insights and can act quickly on them
- Bachelor's degree in Marketing, Business, or related field preferred.
Benefits:
- Medical
- Dental
- Life insurance
- Disability for Staff and Consultants
- 401K
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