Account-Based Marketing Strategist – Train AI
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Job Description
ABM Strategist shaping account-specific marketing for RWS TrainAI’s enterprise AI data services. Driving personalized campaigns, sales enablement, and measurable account growth.
Responsibilities:
- Own the marketing strategy for TrainAI across a portfolio of named target accounts
- Partner with sales leads on account planning
- Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
- Research target accounts and map stakeholders, entry points, opportunities, and localization relationships
- Conduct continuous account research to keep positioning and ABM strategy current
- Create personalized, account-specific sales enablement materials, proposals, RFP responses, emails, ads, and web content
- Maintain a weekly communications cadence with TrainAI business development managers
- Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
- Contribute successful ABM plays to a shared AI-based TrainAI ABM framework
- Support cross-account marketing activities including brand awareness, organic social media, content production, and events
Requirements:
- 5+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts
- Experience working with technical buyers and lengthy, multi-stakeholder sales cycles
- Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead
- Curious, fast-learning, and willing to evolve working methods
- Experience using AI to compress research-to-asset workflows
- Ability to judge the quality of AI-generated drafts
- Ability to extend and improve reusable AI skills and agents
- Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny
- Commercial literacy, including ability to read a pipeline and stakeholder map
- Ability to work fluently across disciplines and specialist teams
- Experience in the AI data services space preferred
Benefits:
- 25 days of paid time off (15 vacation days and 10 sick days)
- Company holidays
- Birthday day off
- Paid time for volunteering in the community
- 100% paid parental leave
- 401(k) retirement plan and company match
- Company-wide agile work policy supporting flexibility, trust, and work-life balance
- Ongoing learning and professional development programs
- Opportunities to expand skills and career
- Collaborative and inclusive global work environment
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