Affiliate Manager, Mens & Wellness
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Job Description
Affiliate Manager developing and implementing editorial content strategies to drive growth across Men's and Wellness categories. Collaborating with cross-functional teams to secure high-impact placements.
Responsibilities:
- Develop a data-driven roadmap to scale editorial content and affiliate sales for the respective category (Men's or Wellness), identifying and pursuing high-impact content opportunities that drive efficient, incremental growth, leveraging SEO and AEO tools, internal performance data, and competitive research.
- Collaborate closely with the affiliate/editorial team to guide day-to-day outreach strategy and secure affiliate-driven editorial coverage that drives direct sales and enhances brand sentiment, including category listicles, shopping guides, evergreen product reviews, and newsletter placements.
- Support affiliate and editorial partnership requests, including coordinating press samples, image requests, and key product communications.
- Compile and deliver weekly and monthly affiliate performance reports, with a focus on revenue targets, KPIs, and category-level insights.
- Monitor and track brand coverage across respective category to ensure accuracy, consistency, and performance alignment
- Perform additional duties as assigned.
Requirements:
- 4-8 years experience in brand marketing, PR and/or affiliate marketing required. Preference for in-house experience at Men’s apparel/lifestyle brands or Wellness brands. Existing relationships are a plus.
- Experience using affiliate platforms. Direct experience with Impact Radius is a plus.
- Preferred experience using SEO monitoring tools, such as AHREFS or SEMRush.
- Preferred experience managing publisher partnerships of all sizes and deploying paid budget against ROAS goals within an affiliate program
- Experience with MTA reporting is a plus
- Collaborative, hardworking, and enthusiastic attitude
- Curiosity on relationship between AEO landscape and consumer press strategies
- Excellent written and verbal communication skills
- Excellent relationship building skills and attention to detail
- Proven track record for achieving results and executing best-in-class partnerships
- Flexibility in a start-up-like environment is critical. Must be willing to shift priorities to support business goals, as needed.
Benefits:
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
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