Agribusiness Copywriter
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Job Description
Redator remoto produzindo conteúdo SEO, social e audiovisual sobre agronegócio para a Macfor. Traduzindo temas técnicos com precisão, clareza e foco em performance.
Responsibilities:
- Develop and adapt copy for social media and digital channels, including organic posts, sponsored content, and carousels
- Create agribusiness articles and blog posts with a strategic focus on SEO and performance
- Support the writing and narrative structuring of scripts for videos and campaigns
- Transform complex agribusiness topics into clear, relevant, and engaging communication that connects with the language and behavior of the agricultural audience
- Review technical materials and content to rigorously preserve agronomic accuracy and the credibility of the information
- Proactively contribute editorial topics and ideas that combine content, brand strategy, and a performance focus
- Collaborate closely with the planning, creative, media, and account teams, ensuring consistency in tone and the continuous improvement of client communications
Requirements:
- Degree or technical qualification in a relevant sector field, such as Agronomic Engineering or Agricultural Technology
- Proven practical experience writing and producing agribusiness content, including work with agencies, cooperatives, agricultural input companies, portals, or specialized blogs
- In-depth familiarity with agricultural crops, with a strategic focus on soybeans, corn, cotton, and beans
- Excellent command of Portuguese, with the ability to transform complex technical subjects into simple, interesting, and engaging communication
- Ability to preserve the rigor and agronomic accuracy of information without compromising clarity, flow, or creative quality
- Autonomy and professional maturity to manage publication schedules and deliverables with organization, agility, and minimal supervision
Benefits:
- Knowledge-sharing environment and networking opportunities with other partners and clients
- Possibility of accessing, subject to the partner’s engagement or interest, content, workshops, and industry events organized or recommended by Macfor
- Recommendations of recognized literature and methodologies to improve the services provided
- Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing initiatives
- Full autonomy in choosing the methods and strategies used to fulfill contracted deliverables
- Opportunity to develop new projects and grow professionally
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