Acquisition and Strategic Content Copywriter
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Job Description
Copywriter de aquisição criando anúncios, landing pages, e-mails e conteúdo SEO para empresa de serviços de TI. Otimizando conversões com métricas, testes e IA generativa.
Responsibilities:
- Create ongoing variations of hooks, body copy, and CTAs for Meta Ads, Google Ads, and emerging formats.
- Script traction-focused videos, including testimonials, UGC, short tutorials, and objection-handling content.
- Write complete persuasive narratives for landing pages, including headlines, unique value propositions, objection handling, and social proof.
- Develop automated email sequences and WhatsApp messaging flows to drive sign-ups and reactivate existing databases.
- Structure quick outreach approaches and objection-handling scripts to support SDRs and the sales team.
- Write blog articles combining SEO with lead-capture and conversion mechanisms.
- Support the definition of the brand voice for different personas.
- Write and edit e-books, market research, industry reports, corporate presentations, and institutional materials.
- Review and write communications, scripts, and institutional materials for marketing needs.
- Support institutional content workflows during peak periods or team absences.
- Track CTR, conversion rates, open rates, and engagement.
- Propose new messaging hypotheses and use generative AI tools to create variations and accelerate delivery.
Requirements:
- Proven experience in conversion/performance copywriting and advertising/strategic writing.
- Portfolio demonstrating writing versatility, including conversion assets (ads, landing pages, and emails) and content/institutional materials (articles, presentations, or e-books).
- Strong command of classic persuasion techniques, editorial clarity, standard written Portuguese, and a modern brand voice.
- Working knowledge of SEO for content and funnel metrics (CTR, open rates, and conversion rates).
- Practical experience using generative AI text tools to increase speed and support ideation.
- Fluency in English and Portuguese.
- Bachelor’s degree, associate degree, technical degree, or equivalent technical education.
- Nice to have: experience in real estate, rentals, proptech, fintech, or B2B services; familiarity with basic publishing through the WordPress dashboard; previous experience writing executive reports or gated content.
Benefits:
- Cost-of-living or work expense allowance
- Flexible hours
- Paid day off
- Wellness platform
- Additional paid bonus days
- Remote work
- Independent contractor engagement
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