Area Director – Franchise Performance
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Job Description
Area Director responsible for driving performance across midscale and upper-midscale franchised hotels. Collaborates with stakeholders to enhance profitability, guest experience, and operational execution.
Responsibilities:
- Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards
- Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes
- Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making
- Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels
- Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders
- Drive continuous improvement in revenue, profitability, and guest experience metrics
- Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies
- Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement
Requirements:
- Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience
- Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments
- Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility
- Strong analytical, forecasting, and budget management skills
- Excellent relationship management, communication, and consultative skills
- Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce)
Benefits:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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