Associate Buyer, Paid Social
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Job Description
Associate Paid Social Buyer supporting Fanatics Casino's paid social campaigns. Monitoring performance, creative testing, budgets, and compliance for Fanatics' online betting and gaming platform.
Responsibilities:
- Support paid social campaign setup, trafficking, QA, pacing, and optimization for Fanatics Casino initiatives
- Assist with creative uploads, audience builds, placement selection, naming conventions, tracking parameters, and campaign launch checklists
- Monitor pacing against budget, acquisition, revenue, efficiency, and payback targets
- Pull, organize, and interpret performance reporting from paid social platforms, MMPs, analytics tools, and internal dashboards
- Prepare weekly performance summaries, creative test trackers, campaign notes, and competitive insights
- Coordinate with agency partners on campaign builds, optimizations, reporting, asset handoffs, and deadlines
- QA creative assets, ad copy, offer messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals
- Assist with testing roadmaps across creative concepts, audiences, placements, bidding, landing pages, app events, game themes, promotions, and platform betas
- Maintain documentation for launches, optimizations, learnings, spend reconciliation, and recurring reporting
- Partner with Creative, Brand, Casino Marketing, Analytics, Product, and Compliance teams
- Track casino launches, promotion calendars, platform trends, competitor messaging, and creative best practices
- Develop expertise across paid social buying tools and reporting systems
Requirements:
- 1+ years of experience in paid social, digital media, performance marketing, marketing analytics, or a related role; internship experience considered
- Working knowledge of Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, Excel/Google Sheets, and reporting dashboards preferred
- Strong attention to detail and ability to manage multiple campaign deadlines
- Analytical mindset and comfort interpreting performance data and identifying trends
- Creative curiosity about paid social assets, copy, hooks, audiences, and placements
- Strong written and verbal communication skills
- Ability to follow QA processes, troubleshoot campaign issues, and maintain accurate documentation
- Interest in online casino, sports betting, digital marketing, paid social, and customer acquisition preferred
- Bachelor qualification in marketing, business, analytics, communications, or related field preferred
- Must be open to occasional travel to offices in New York City and Denver and other locations
Benefits:
- Base salary of $80,000–$100,000 USD
- Bonus mentioned as part of full-time employment compensation
- Remote work arrangement
- Opportunities to attend conferences, events, meetings, and team-building activities
- Launching into Better: LIVE cultural immersion for full-time, non-seasonal hires
- Benefits information provided at https://benefitsatfanatics.com/
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