Associate, Consumer Marketing
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Job Description
Associate, Consumer Marketing managing Activation & Engagement efforts in healthcare. Collaborating with teams to enhance consumer marketing strategies and drive campaign performance.
Responsibilities:
- Contribute to the planning, execution, and performance management of Activation & Engagement efforts.
- Crafting Campaign Strategy Brief(s) and integrating/ orchestrating execution across central capability teams.
- Drive flywheel performance across channels (PESO).
- Collaborate with cross-functional colleagues and coach and develop top marketing talent.
- Advance consumer marketing capabilities to be fit-for-future.
- Develop a deep understanding of consumer insights and market insights.
- Support the localization of patient flow model and beliefs and behaviors for target consumer segments.
- Contribute to defining Consumer Activation & Engagement Plans.
- Support briefings to central capability teams and relevant agencies.
- Track and manage role-specific scope and support alignment to strategy and priorities.
- Partner with Consumer Creative & Advertising throughout campaign development and production processes.
- Responsible for performance of activation and consumer-driven leakage at treatment decision.
- Cultivate a team culture to enable extraordinary talent to thrive.
- Represent the aspiration to be the world’s most people-centered, trusted medicine company.
Requirements:
- Bachelor’s Degree
- Qualified applicants must be authorized to work in the United States on a full-time basis.
- Experience with US consumer marketing strategy and execution, managing matrixed internal and external teams, and serving as bridge and integrator across functions.
- Experience in healthcare or life sciences and direct-to-consumer marketing in regulated industries.
- Developing technical competencies spanning consumer and market analysis and insights, go-to-market strategy, channel innovation, digital innovation, content strategy, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB).
- Experience with managing agency / third-party selection for integrated creative and marketing services and driving excellence in integrated agency team (IAT) model.
Benefits:
- eligibility to participate in a company-sponsored 401(k)
- pension
- vacation benefits
- eligibility for medical, dental, vision and prescription drug benefits
- flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
- life insurance and death benefits
- certain time off and leave of absence benefits
- well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)
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