Associate Director, Digital Execution
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Job Description
Associate Director executing BRUKINSA digital and non-personal promotion campaigns for BeOne Medicines. Managing omnichannel strategy, agency relationships, analytics, compliance, and brand media budget.
Responsibilities:
- Support the marketing brand lead with digital and non-personal promotion strategy execution for BRUKINSA
- Develop and execute comprehensive digital and NPP strategy aligned with brand and hematology franchise priorities
- Lead content development and segmented campaign execution across websites, display banners, social media, NPP emails, paid search, and custom digital activations
- Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
- Represent digital materials before the internal promotional review committee and ensure regulatory, legal, and compliance requirements are met
- Lead end-to-end planning, development, and execution of digital and NPP campaigns
- Monitor and analyze campaign performance with analytics teams and media partners, providing optimization recommendations
- Lead the annual operating plan process for brand digital and NPP media, including media strategy, ROI analysis, and tactical approvals
- Identify digital opportunities with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams
- Partner with cross-functional teams on key data publications
- Communicate digital and NPP plans and results to stakeholders and serve as digital lead in priority workstreams
- Manage the Brukinsa digital marketing budget, contracts, invoices, reconciliation, and phasing
- Manage agency relationships and provide cross-functional team leadership
Requirements:
- Bachelor’s degree in business, marketing, life sciences or a related field
- At least 5 years of digital marketing experience, including in the pharmaceutical industry
- Experience leading creation of brand media/digital strategy and execution plans
- Experience developing and executing campaigns adhering to FDA promotional guidelines
- Experience with Veeva, media management/reporting tools, content tagging/taxonomy systems such as Claravine, and AI-enabled content or omnichannel orchestration tools
- Strong understanding of digital marketing channels, tools, and best practices
- Excellent analytical skills and ability to interpret data for decision-making
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment
- PC and Microsoft Office skills
- Ability to travel 10–15%
Benefits:
- Annual bonus plan for Non-Commercial roles
- Incentive compensation plan for Commercial roles
- Discretionary equity awards
- Employee Stock Purchase Plan
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
- Reasonable accommodation for qualified applicants
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