Associate Director, Influencer Marketing
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Job Description
Oversee influencer marketing initiatives for non-profit clients at Movement Strategy. Collaborate cross-functionally and lead strategic influencer campaigns to deliver exceptional results.
Responsibilities:
- Participate in internal briefings, creative brainstorms and overarching strategy development, collaborating cross-functionally.
- Develop influencer specific strategies in line with client KPIs and overarching social strategy.
- Provide ongoing strategic counsel and guidance to clients to evolve and improve their influencer work.
- Oversee the influencer team members supporting client work, delegating responsibilities and reviewing deliverables prior to client delivery.
- Ensure campaign executions are timely and consistent with agreed upon strategy.
- Lead influencer scope and contract negotiations with reps and talent direct, ensuring equity in compensation across partners; manage influencer out of pocket budgeting.
- Supervise all influencer creative concept and content reviews for alignment with social best practices, client preferences, and FTC requirements.
- Interact with senior-level clients and inter-agency team members as the influencer team representative and main point of contact.
- Lead influencer performance reporting, with a focus on key learnings and future optimizations.
- Identify and create meaningful relationships with influencers and talent agencies on behalf of the agency and its clients.
Requirements:
- At least 8 years of experience within the influencer marketing space. Non-profit industry experience is a plus.
- Proven connections with social media influencers, creators, and talent agents, and experience in navigating contract and deliverable negotiations.
- Experience in developing influencer marketing strategies for key social platforms including Instagram, Youtube, TikTok.
- Succinct communication skills—written and verbal.
- Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day-to-day work.
- Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere.
- Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time.
- Demonstrates a keen sense of responsibility, ownership, and pride in delivering quality results.
- On top of the latest industry trends, and a constant desire to consume all forms of media in the appropriate fields.
Benefits:
- 100% employer contribution for health (base plan), vision, and dental
- 401K Retirement Plan with Company Match
- Short and Long Term Disability
- Life Insurance & AD&D
- Paid Parental Leave
- Fully-Remote Agency
- Unlimited Paid Time Off
- Take-As-You-Need Paid Time Off
- Take-As-You-Need Paid Mental Health Days
- 10 days minimum required off per year
- Company Paid Holidays and More
- Week-Long Winter Agency Closure
- Support for continued education
- New Business Referral Bonus
- Movement Journey Program - Stipend for personal growth
- Health and Wellness Program
- WeWork Membership
- Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
- Employee Resource Groups
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