Associate Director, Search
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Job Description
Associate Director, Paid Search leading a team managing paid search campaigns for pharmaceutical clients. Collaborating with internal teams to ensure successful delivery and optimization.
Responsibilities:
- Lead a team of Managers that own day-to-day management of paid search campaigns across Google Ads & Microsoft Ads
- Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals
- Help monitor budget pacing and performance across accounts to ensure efficient spend and delivery
- Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements
- Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution
- Support the creation of test-and-learn strategies to improve performance and unlock new insights
- Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations
- Lead a small team, supporting their development through platform guidance and process oversight
- Stay current with SEM trends, platform features, and industry best practices
Requirements:
- Bachelor's Degree preferred
- 6+ years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor)
- 2+ years of people management experience
- Pharmaceutical Industry experience is Required
- Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks
- Demonstrated ability to lead teams, foster collaboration, and build scalable processes
- Advanced proficiency with Excel, PowerPoint, and Google Suite
- Strong analytical mindset and creative problem-solving skills
- Desire to continually learn, improve, and grow within the media buying industry
- Ability to self-manage under deadlines
- Demonstrates professional verbal and written communication skills.
Benefits:
- Health insurance
- Generous holiday and paid time off
- Options for private medical, dental, and vision plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
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