Associate Director, Social Media Strategy
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Job Description
Associate Director shaping social media strategy for Inizio Evoke’s health and life sciences clients. Leading omnichannel initiatives, social content, client counsel, and agency capability growth.
Responsibilities:
- Lead creation of social strategies and content plans
- Ensure high-quality feedback, strategic consultation, and social media management
- Guide clients and teams on social media strategies and issues
- Provide subject matter expertise on platform capabilities, specifications, and functionalities
- Develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities
- Lead teams through social listening
- Support omnichannel and engagement strategy initiatives
- Counsel clients and teams on social media execution best practices
- Provide expertise on organic and paid content across major social channels
- Monitor digital marketing trends and technologies
- Facilitate department growth
- Report to the Senior Vice President of Social & Linguistics Strategy
Requirements:
- 5+ years of experience in health, biotech, or pharmaceuticals
- Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest
- Strong understanding of both organic and paid content
- Experience growing social media business with existing clients and participating in new business pitches
- Experience mentoring junior team members
- In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries
- Experience in client service, in an agency environment, collaborating within integrated teams
- Skill with social monitoring and measurement tools
- Strong analytical and problem-solving abilities
- Bachelor's degree in life sciences, marketing, or communications
Benefits:
- Medical insurance
- Dental insurance
- 401(k)
- Tuition reimbursement
- Flexible time off
- Flexible benefits
- Personal support
- Tailored learning and development opportunities
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