Brand, Social Media & Operations Associate
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Job Description
Brand and operations associate executing storytelling, social media, website, and client operations for a founder-led mountaineering expedition company. Supporting sponsorship growth and business continuity while the founder is offline.
Responsibilities:
- Build and protect a founder-led brand centered on the founder’s visibility
- Grow brand presence in India to attract corporate sponsors for larger expeditions
- Conduct outreach to brand partners and sponsors using the founder’s pitch and target list
- Support priority visibility channels, including speaking engagements
- Execute the founder’s content strategy across social media platforms
- Plan posts, publish content, engage with the community, and manage accounts
- Turn 6–7 years of expedition photos and footage into engaging, story-led posts
- Write original long-form captions and stories
- Edit short-form video and graphics using AI tools
- Identify content gaps and suggest shoots and topics for expeditions or city visits
- Collaborate with the founder’s outdoor writer/storyteller
- Manage website content during and after the build
- Collect reviews and testimonials from past clients and keep the website current
- Respond to and follow up with leads and past clients
- Book discovery calls with the founder and move leads through to sign-up
- Keep the business running while the founder is on expedition and offline
Requirements:
- Location in Pakistan; Lahore or Karachi preferred
- Availability to work US hours (EST or PST)
- Demonstrated passion for mountaineering, trekking or the outdoors
- Strong storytelling and writing skills in English, with a portfolio of original work
- 2+ years of brand or social media management experience, ideally with a personal or founder-led brand
- Hands-on experience with short-form video editing and graphic design, including AI-assisted tools
- Operations or client-facing experience, including lead follow-up, scheduling, and CRM hygiene
- Self-directed and reliable, able to run independently while the founder is unreachable
- Polished communication suited to US and international clients
- Personal trekking or climbing experience
- Published writing in outdoor, travel or adventure outlets
- Experience with sponsorship or brand partnership outreach
- Familiarity with Indian and South Asian diaspora audiences
- Basic website CMS experience, such as WordPress, Webflow, or Squarespace
Benefits:
- Work-life balance
- Family-oriented approach
- Opportunity to collaborate with US-based clients
- Direct engagement with top-tier CEOs, founders, and established businesses
- Remote work arrangement
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