Associate Product Marketing Manager
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Job Description
Product Marketing Manager developing strategies for WeVideo's success in the market. Collaborating with teams to enhance sales performance and execute marketing initiatives.
Responsibilities:
- Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
- Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
- Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
- Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
- Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
- Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
- Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products.
- Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-2 years in product marketing, ideally in EdTech.
- Strong experience in sales enablement and competitive intelligence.
- Exceptional communication skills with the ability to create compelling narratives.
- Proven track record of supporting successful product launches.
- Strong problem-solving skills, adaptability, and a customer-first mindset.
- Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams.
- Willingness to travel occasionally for conferences, client meetings, and events as needed.
Benefits:
- Competitive compensation
- Flexible PTO
- 12 Paid Holidays
- Medical Insurance with United Health Care Employee Premiums covered at 100%
- Dependent Premiums covered at 80%
- Vision/Dental Insurance with Guardian Employee Premiums covered at 100%
- Dependent Premiums covered at 70%
- Remote Work
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