Product & GTM Manager
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Job Description
Product & GTM Manager responsible for strategy and execution for North American solutions portfolio at Coface. Leading product development and go-to-market initiatives through collaboration across teams.
Responsibilities:
- Drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio.
- Own product GTM design, execution, and evaluation across assigned solutions.
- Support product development initiatives from ideation through launch, including collaboration with Group teams.
- Adapt and enhance global product offerings to meet North American market needs and commercial priorities.
- Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed.
- Act as a local product expert, supporting internal stakeholders with knowledge and insights.
- Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives.
- Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.
Requirements:
- Bachelor’s degree in Business, Marketing, Product Management, or related field
- 5-7+ years of experience in product management, GTM, strategy, or related commercial roles
- Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders
- Demonstrated ability to design and execute GTM strategies and product launches
- Analytical mindset with experience in market and competitive analysis
- Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging
- Strong project management and organizational skills
- Experience in B2B, financial services, insurance, risk, or information services is highly desirable.
Benefits:
- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development
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