B2B Content Writer
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Job Description
B2B Content Writer transforming research into engaging blog articles for a cross-channel marketing platform. Leveraging AI tools while maintaining brand voice and clarity.
Responsibilities:
- Transform research reports and internal materials into structured blog series and engaging articles
- Write clear, compelling, and voice-driven blog content aligned with the client’s brand tone
- Adapt content across formats depending on project needs (blog, article, long-form)
- Collaborate with internal stakeholders and incorporate feedback efficiently
- Leverage AI tools (including brand GPT) to accelerate drafting while maintaining originality and quality
- Refine and optimize AI-generated content to ensure it meets editorial standards and avoids generic output
- Demonstrate strong ownership of voice, tone, and narrative flow across all deliverables
- Identify gaps in briefs or source materials and proactively ask clarifying questions
- Deliver clean, well-structured drafts that require minimal revision
Requirements:
- Proven experience writing B2B content, particularly blog posts and article-style content
- Strong portfolio of recent blog/article samples (required)
- Ability to translate complex or technical topics into engaging, accessible narratives
- Demonstrated ability to write with a clear, confident, and non-generic voice
- Experience working with AI writing tools (e.g., ChatGPT, Jasper, Claude, or similar)
- Ability to critically evaluate and improve AI-generated content, not just produce it
- Strong editorial judgment and attention to detail
- Comfortable working in fast-paced environments with shifting priorities
- Experience in SaaS, martech, or related industries is a plus, but not required.
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