B2C Marketing Manager
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Job Description
B2C Marketing Manager shaping financial product marketing strategies at Mercuryo integrating AI and crypto. Executing go-to-market plans and optimizing user acquisition strategies.
Responsibilities:
- Design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services.
- Execute GTM plans for new features and product lines that drive adoption and engagement, including categories that may be entirely new to the market.
- Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation, leveraging AI tools to improve personalization and targeting at scale.
- Develop and maintain a marketing calendar covering product launches, seasonal moments, and always-on lifecycle flows.
- Lead email and lifecycle marketing from execution and automation setup to creative, deliverability, and continuous iteration.
- Collaborate with stakeholders across Product, Sales, and Partnerships to shape campaigns that meet business requirements and maximize impact.
- Analyze performance across channels, present findings, and recommend next steps grounded in data, comfortable using AI-powered analytics and attribution tools.
- Track competitor positioning and market trends, especially of AI and crypto payments, to refine our messaging and identify new opportunities.
Requirements:
- 5+ years in B2C marketing within crypto, fintech, or AI-native companies.
- GTM experience expanding consumer products into new regions or languages.
- Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
- Proven experience running GTM strategies and coordinating across different stakeholders.
- Strong analytical skills and comfort working with product and data teams to uncover insights.
- Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.
- A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.
Benefits:
- 22 days annual leave with an additional 6 company days, plus bank holidays.
- Comprehensive health insurance plans.
- Extensive benefits program.
- Flexible work schedule and remote work options.
- Modern offices and co-working spaces across 6 countries.
- Working equipment.
- Professional development and training opportunities.
- Opportunity to shape the initiatives you're working on.
- Diverse and friendly team.
- We are open-minded to new ideas.
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