Business Outcomes Partner
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Job Description
Business Outcomes Partner at Basis developing strategic recommendations from data insights. Empowering media operations through collaboration with client teams and cross-functional departments.
Responsibilities:
- Partner with client teams to develop strategic recommendations rooted in data and insights that drive business outcomes.
- Collaborate with cross-functional teams to embed strategic rigor into internal workstreams and deliverables.
- Maintain and share your POV based on the macro trends shaping our clients’ businesses and the broader trends impacting media strategy and consumer behaviors.
- Develop strategic resources, best practices and programs to elevate strategic thinking across the Media Consulting and Activation organization.
- Support new business opportunities by developing strategic narratives and crafting insight-driven recommendations.
- Stay informed on emerging industry trends, platform updates, and technological advancements.
- Bring a high level of creativity, curiosity, and passion for learning to every opportunity.
- Contribute to internal and external thought leadership through articles, reports and presentations.
- Identify opportunities to evolve our approach to strategy through new methodologies and tools.
- Be brave enough to challenge a convention, while also being understanding of business realities.
Requirements:
- A minimum of 15 years of relevant experience with strategic planning, communications planning, or similar functions that bridge an understanding of marketing, media, and consumer insight.
- Proven track record of new and interesting thinking.
- Prior experience influencing and partnering with senior-level clients, becoming engrained in their business, and acting as a consultant.
- Business acumen and persuasive presentation (writing and presenting) skills required to speak to all levels within a client organization.
- Successful new business conversion across various sizes and categories of clients.
- Experience developing strategy for both digital and traditional media with an understanding of how channels complement one another.
- Strong ability to collaborate and partner with a multi-functional team to guide a high standard of work with favorable outcomes.
- Willingness to actively contribute to and be part of Basis’s culture.
- Ability to travel up to 25%.
Benefits:
- flexible work week
- 401k/RRSP matching
- mental health support
- paid sabbaticals
- generous parental leave
- flexible work options
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