Campaigns Analyst, Social Media
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Job Description
Social Media Campaigns Analyst supporting digital advertising campaigns at Moonshot. Analyzing social media trends to reach individuals at-risk of online harms and connecting them with mental health providers.
Responsibilities:
- Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
- Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
- Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
- Conduct keyword research and analysis to inform advertising strategies.
- Use analytic tools to track and measure the effectiveness of campaigns and content.
- Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
- Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.
Requirements:
- Bachelor’s degree in Marketing, Communications, Advertising, or related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Familiarity with a variety of social media platforms and social media analytic tools.
- Basic understanding of digital advertising principles and platforms.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
- Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
- Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
- Excellent written, verbal and interpersonal communication skills.
- Commitment to Moonshot’s mission.
- Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
- In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.
Benefits:
- 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
- Full private healthcare package, including coverage for partners and children.
- Dental & Vision Insurance.
- Life & Disability Insurance.
- 24/7 access to free counseling via our Employee Assistance Program.
- 3% matched 401k contributions.
- Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
- All permanent employees are granted share options upon employment.
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