Social Media Manager
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Job Description
Social Media Manager responsible for cohesive social media strategy and community engagement at Flock Safety. Collaborating across teams to support brand growth and safety initiatives.
Responsibilities:
- Focus on learning the brand, platforms, and workflows while supporting content creation, publishing, and community engagement. Build a strong understanding of social performance, goals, and how social supports the broader business.
- Take ownership of day-to-day execution for one or more channels, including publishing, community management, and performance tracking. Begin contributing content ideas and insights that improve engagement and consistency across platforms.
- Operate as a trusted owner of social channels, driving content planning, execution, and reporting with minimal oversight. Use performance insights to recommend optimizations and support scalable growth of the social media strategy.
Requirements:
- Platform Expertise Deep: Demonstrated comprehension of major social media platforms and their respective distinctions, including expertise in formats, algorithms, audience behavior, best practices, and emerging trends pertinent to each channel.
- Creative Storytelling: Skilled in developing engaging, on-brand content that resonates with different audiences. This includes writing compelling copy, shaping narratives, and collaborating on visuals that feel native to each platform.
- Content Planning & Execution: Strong organizational skills to manage content calendars, production timelines, approvals, and publishing. Ensures consistency, quality, and speed without sacrificing creativity.
- Community Management: Ability to build and nurture an online community through active engagement. This includes responding to comments and messages, moderating discussions, and representing the brand with empathy, clarity, and professionalism.
- Analytical & Reporting: Comfortable with data and performance metrics. Ability to track results, analyze trends, report on outcomes, and turn insights into actionable improvements for future content and campaigns.
- Ownership & Initiative: Takes accountability for results and proactively identifies opportunities to improve, experiment, and scale. Especially critical in growing teams or first-of-its-kind roles.
- Adaptability & Trend Awareness: Stays current in a fast-changing social landscape. Quickly adapts strategies based on new features, cultural moments, audience feedback, and performance insights.
Benefits:
- Flexible PTO: We seriously mean it, plus 11 company holidays.
- Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
- Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
- Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
- Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
- Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
- ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
- WFH Stipend: $150 per month to cover the costs of working from home.
- Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
- Home Office Stipend: A one-time $750 to help you create your dream office.
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