Central Director of E-Commerce – Managed Hotel Division
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Job Description
Central Director of E-Commerce overseeing digital marketing and revenue strategies for Choice Hotels. Leading initiatives to boost topline revenue and market share across managed hotel portfolio.
Responsibilities:
- Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance
- Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization
- Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms
- Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments
- Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance
- Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies
- Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency
- Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards
- Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews
- Support group, meetings, and catering demand through enhanced digital visibility and lead generation
- Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proven experience leading ecommerce or digital marketing initiatives, preferably within hospitality
- Strong expertise in content management, digital governance, SEO, local search, AI‑driven discovery, paid media, metasearch, and performance marketing
- Strong analytical, communication, and stakeholder management skills
- Experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) strongly preferred
- Ability to travel periodically in support of managed hotels and business needs
Benefits:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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