Growth Project Manager – Shopify, E-commerce
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Job Description
Shopify Growth Project Manager driving CRO strategies and website optimizations for subscription CPG brands. Leading cross-functional teams and managing web development projects from concept to implementation.
Responsibilities:
- Own conversion rate optimization strategies for Shopify-based subscription brands.
- Analyze customer behavior, site performance, conversion funnels, and testing data to identify growth opportunities.
- Develop and prioritize CRO roadmaps focused on increasing conversion rates, AOV, retention, and revenue.
- Design, execute, and analyze A/B tests using data-driven methodologies.
- Identify opportunities across landing pages, PDPs, cart flows, checkout experiences, bundles, subscription offers, and merchandising.
- Lead Shopify optimization projects from planning through launch.
- Translate business goals into actionable project requirements and development priorities.
- Coordinate workflows between designers, developers, and client stakeholders.
- Manage project timelines, testing schedules, QA processes, and implementation plans.
- Prioritize initiatives based on business impact and revenue potential.
- Act as the primary strategic point of contact for assigned clients.
- Present recommendations, testing plans, and performance insights.
- Build trusted relationships and become a strategic growth partner.
- Lead recurring performance reviews and planning sessions.
- Collaborate with project managers, developers, designers, and technical leads.
- Ensure projects are delivered on time and at a high standard.
- Drive accountability, communication, and execution across cross-functional teams.
Requirements:
- 5+ years of experience in eCommerce, Shopify growth, CRO, or digital optimization roles.
- Proven experience owning conversion rate optimization initiatives for Shopify stores.
- Experience managing Shopify site enhancement and development projects.
- Strong understanding of UX, customer journey optimization, conversion psychology, and merchandising.
- Experience designing and managing A/B testing programs.
- Ability to analyze performance data and translate insights into actionable growth initiatives.
- Strong client-facing communication and stakeholder management skills.
- Experience working with designers and developers to execute website improvements.
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