Channel Marketing Manager

Posted 27ds ago

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Job Description

Channel Marketing Manager driving partner revenue and market growth in Brazil for Sophos, leading channel marketing and execution. Collaborating closely with sales and marketing teams for effective market strategies.

Responsibilities:

  • Execute strategic channel marketing plans to drive partner revenue and market growth in Brazil
  • Manage MDF programs end-to-end (planning, approval, execution, tracking, ROI analysis)
  • Support distributors and partners in building and executing MDF-backed marketing plans
  • Drive awareness and demand campaigns with distributors and key partners
  • Execute partner-focused initiatives including webinars, email campaigns, sponsorships, content marketing, and event-based lead generation
  • Manage Sophos Rewards and incentive programs, tracking participation and ROI
  • Partner closely with Brazil Sales leadership to align marketing programs with pipeline priorities
  • Improve campaign follow-up processes and lead visibility
  • Support tracking and reporting of Brazil channel marketing performance (lead imports, attribution clarity, ROI visibility)
  • Plan and execute partner and company conferences, seminars, and field events
  • Support recruitment and activation of new service provider partners through targeted marketing programs and events

Requirements:

  • 3–5 years of experience in marketing or channel marketing (technology or cybersecurity experience preferred)
  • Proven ability to build and execute marketing plans that drive measurable results
  • Strong understanding of channel ecosystems and distributor/partner engagement
  • Ability to operate effectively in a fast-paced, high-growth environment
  • Strong organizational skills with high attention to detail and accountability
  • Demonstrated ability to build credibility with partners, distributors, and sales teams
  • Entrepreneurial mindset with a desire to make measurable business impact
  • Strong written and verbal communication skills
  • Experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programs
  • Bachelor’s degree required
  • Fluent Portuguese (required)
  • Professional English proficiency (required)
  • Spanish strongly preferred

Benefits:

  • Employee-led diversity and inclusion networks that build community and provide education and advocacy
  • Annual charity and fundraising initiatives and volunteer days for employees to support local communities
  • Global employee sustainability initiatives to reduce our environmental footprint
  • Global fitness and trivia competitions to keep our bodies and minds sharp
  • Global wellbeing days for employees to relax and recharge
  • Monthly wellbeing webinars and training to support employee health and wellbeing