Commercial Product Marketing Manager
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Job Description
Commercial Product Marketing Manager at Tava Health driving go-to-market strategies for mental health resources. Collaborating across teams to enhance product visibility and sales effectiveness.
Responsibilities:
- Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.
- Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.
- Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders.
- Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners.
- Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources.
- Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences.
- Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.
- Drive adoption of enablement materials with the commercial team and keep them current after launch.
- Support company-level narratives that ladder up to commercial strategy.
Requirements:
- 3+ years in product marketing, preferably in B2B SaaS; experience supporting sales or revenue teams required.
- Proven GTM ownership: you've run launches, built messaging frameworks, and created enablement materials.
- Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent.
- Organized and proactive: you build systems, hit deadlines, and flag blockers early.
- Collaborative by nature: comfortable partnering across Product, Sales, CS, Support and Marketing to drive clarity and execution.
- Mission-driven: you care about making mental health care more accessible and want your work to reflect that.
Benefits:
- Competitive salary and stock options
- Tava mental health benefit – free access to therapy for you and your family
- Medical and dental insurance – for you and your dependents
- Monthly HSA contributions
- Generous PTO and paid holidays
- Work from anywhere
- Paid parental leave
- Weekly team lunches
- Opportunity to shape a growing company and culture
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