Consultor en audiencias para medios de comunicación
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Job Description
Consultant providing remote advisory on audience development for independent media in restrictive environments. Engaging with Latin American teams to design impactful audience growth strategies and content distribution.
Responsibilities:
- Brindar asesoría remota y personalizada en desarrollo de audiencias a equipos de medios de comunicación que operan en entornos restrictivos de América Latina durante el periodo de implementación del proyecto.
- Apoyar el diseño e implementación de estrategias de crecimiento y desarrollo de audiencias adaptadas al trabajo editorial de cada medio.
- Asesorar a los equipos en la comprensión de las métricas, sus públicos, la segmentación de audiencias y la construcción de comunidades digitales en torno a sus contenidos periodísticos.
- Orientar la adaptación y distribución de contenidos periodísticos en formatos adecuados para distintas plataformas digitales, con el objetivo de maximizar alcance, interacción e impacto.
- Aplicar una metodología práctica orientada a resultados, basada en avances medibles y en entregables documentados.
- Garantizar en todo momento el cumplimiento de los protocolos de seguridad y los requerimientos de reporte establecidos por IWPR.
Requirements:
- Experiencia comprobada (mínimo 10 años) en desarrollo de audiencias, estrategias digitales o crecimiento de medios de comunicación.
- Capacidad para asesorar a equipos periodísticos en el uso estratégico de redes sociales y otras plataformas digitales para ampliar el alcance, la interacción y el impacto del contenido periodístico.
- Conocimiento sólido en análisis de audiencias, segmentación de públicos y uso de herramientas de analítica digital (por ejemplo, Google Analytics, métricas de redes sociales, métricas de newsletters u otras herramientas de medición de desempeño).
- Experiencia en el diseño e implementación de estrategias de crecimiento de audiencias y distribución de contenidos basadas en datos.
- Capacidad para trabajar de manera remota con equipos que operan en contextos complejos o con limitaciones de conectividad.
- Alta capacidad para realizar diagnósticos, diseñar estrategias de trabajo, definir objetivos medibles y escribir informes.
- Conocimiento o sensibilidad respecto a los desafíos que enfrentan los medios independientes en entornos restrictivos.
- El idioma español es obligatorio y el inglés es deseable.
Benefits:
- IWPR ofrecerá un salario competitivo al candidato seleccionado.
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